The Record Ranch – New Online Venue to Cater to Music Lovers
The global economy is in shambles. Ask people involved in the music industry and they’ll probably tell you that their industry has likewise been affected. But there is a bright spot: the renewed interest in vinyl records.
Taking advantage of this vinyl revival is eBay veteran Chris Celeste. He believes that eBay should not be the only major online marketplace where people can go to sell records. In fact, utilizing his years of online experience, his experience working in a ‘mom and pop’ record store in the 90′s and his entrepreneurial drive, Celeste has decided to launch his own online auction site: www.TheRecordRanch.com
The goal of the Record Ranch is to have an auction web site that will serve record and music collectors better than any current site and give music buyers and sellers a safe, trusted and reasonably-priced place to do business. Although the Record Ranch could never replace your neighborhood record store, what it can do is cultivate a friendly, vibrant venue that is driven by both knowledgeable sellers and music fans worldwide.
I spoke with web site owner Chris Celeste about his new site and what consumers can expect from the Record Ranch:
Tell me more about the decision to create the site.
”The seeds for a music-only niche auction site were planted a few years back,” said Chris. “I was quite turned off after participating in some music category restructuring discussions with eBay. I guess I naively assumed that the people that managed the categories had some expertise in their respective categories. From then on, I envisioned a site that served collectors and sellers of just music items; sort of a DIY, by collectors-for-collectors type of concept. Fast forward five-plus years and countless ill-researched site ‘tweaks’ at eBay later; it was clear that the time was right to finally take the plunge. Luckily I have a few guys in my corner that have really helped out.”
How many people are involved in the site (do you have partners)?
”There are essentially three. It’s me, a web developer and a designer. All three of us have been music junkies forever. The other two play in bands and are also great at their trades. It works quite well.”
Obviously you love vinyl, but what is it about records that make them your format of choice?
”For me, vinyl equals great memories and great sound. I grew up in a household full of records. I remember the record covers of my youth like it was yesterday. When I was old enough, it seemed logical to fill my house full of them too. I have a ton of CDs too, but it’s not the same. They’re digitized and they collect dust. Vinyl is just a better experience all around,” explained Chris.
You are now in direct competition with eBay; -what will make your site different than this retail giant?
”Well, for starters, The Record Ranch is a manageable venue,” suggested Chris. “EBay is not a manageable venue at this point and compulsive buyers and sellers of music suffer. Quality buyers and sellers are leaving or have left. Their (eBay’s) solutions to issues are never logical, and it’s obvious that the folks managing the site have never bought or sold (or shipped) anything collectible in their lives. Did I mention categories yet? While The Record Ranch’s format is quite similar to eBay, the way the site is run is much different. Having people running the site who know their trade is obviously a good thing, especially when addressing buyers’ and sellers’ concerns.”
”The Record Ranch’s format is very similar to eBay, but finely tuned to the needs of music collectors. The pricing structure makes it a more affordable venue, especially for casual music sellers who can’t qualify for eBay’s Power Seller discounts. Basic listings are free. Enhancements such as subtitles and featured space on the home page can be purchased to spice up listings. Sellers also have the option to open a store free of charge. The final value fees are 4% for sold items up to 0, 3% for sold items between 0 and 0 and 2% for sold items over 0. Sellers may choose to accept payment via diverse methods, including Google Checkout, PayPal and checks/money orders.”
”The Record Ranch is made up of “rooms.” There’s a CD Room, a 78s Room and so on. Each room’s genre subcategories were created with the obsessive fan/collector in mind. For example, if you’re a collector of rockabilly 78s, there is a rockabilly subcategory in The 78s Room. This ensures collectors of a certain specific genre of music will find exactly what they’re looking for much more quickly.”
Where do you see vinyl in, let’s say, ten years from now?
”I think it’ll be the same in 10 years as it is now or where it was 10 years ago. Digital media will change and evolve and its proponents will proclaim the death of vinyl once more, only for vinyl to survive and flourish.”
When did you start collecting (I assume you are a collector) and do you have a special stash for personal use (meaning records you would never sell)?
”I guess I realized that I had the collector bug in me in high school when I was the guy who wasn’t OK with lending out records. I adopted the “I’ll be happy to tape it for you” mantra back then. As for a special stash, it goes in waves I guess. I’ve definitely parted with records and regretted it years later. I guess there are some records I’ve kept for years that aren’t exactly rare, but hold special meaning for me. I guess that would be my special stash.”
As a record collector, I am excited to find a new alternative in which to buy records for my collection. Creating a ‘mom and pop’ online venue is just what the record collecting community needs. Let’s hope that the corporate giants in the field welcome this newcomer, because I am sure many vinyl record buyers and sellers will.
